“Plume”, also known as “bloom” is a naturally occuring by-product of long-term cigar aging. As the cigar’s oils are exuded through the wrapper, they dry and crystalize on the outside. It appears as a white powder-like substance on the outside of the wrapper. Plume/bloom (pictured below) can be gently wiped off with no negative consequences to the cigar: it is significantly different than cigar mold.
- Tobacconist University

A provotcavie insight! Just what we need!